Instagram launches scheduled posts and redesign UX for web

Two major changes - additions announced by Instagram chief Adam Mosseri this week, both designed to ease the experience of using the popular service, but also the work of advertisers and those who do business on the platform.

The first of these is the integration of tools for scheduling posts, reels, carousels, stories, etc. directly into the Instagram application for professional accounts, so that there is no need to use a third-party solution or Meta's strange Creator Studio. In this first phase, in-depth programming is allowed for 75 days from the creation of the post, while it has not been known whether this feature will also be opened for ordinary users of the platform.

The programming process is quite simple. After the post creation is complete, users can find the Schedule tool by clicking on the Advanced Settings option. There they select the date and time, and are then taken back to the post again to press the Schedule button.

The second major change concerns the web version of Instagram, which now resembles Twitter more, with all the menus on the left side of the screen. The goal of the development team is to offer a cleaner and easier user experience that takes full advantage of the larger screen size of computers.