Tim Cook: Augmented Reality is critically important to Apple’s future

Augmented reality is critically important to Apple, as the CEO of the company, Tim Cook, said in an interview with Kara Swisher. He, also, agreed with the journalist that this technology will determine Apple’s future and said it could be used to enhance conversations.

Apple has been rumored for years to be working on an augmented reality headset and recent leaks confirm that this type of device could be released next year. Tim Cook refused to provide details on whether the company is developing self-driving tech that it could license to other companies or if Apple plans to develop an entire car by itself, with the latter being more prevalent, if the idea is implemented.

Cook also mentioned that “autonomy” could be used as a “core technology” and said there are lots of things you can do with it in connection with robots. However, he warned that not every Apple project eventually succeeds.