Apple announces new iPhone 17, new Apple Watch, and new AirPods Pro with revolutionary features

Apple unveiled an impressive range of new products: the most powerful and advanced iPhones ever, the iPhone 17 Pro and iPhone 17 Pro Max with the mighty A19 Pro chip and new design, the iPhone Air with an extremely thin and lightweight build, the iPhone 17 featuring a revolutionary front camera with Center Stage, the Apple Watch Series 11 and Apple Watch Ultra with enhanced health capabilities, the Apple Watch SE 3 with an Always-on display and fast charging, as well as the AirPods Pro 3 with the world’s leading active noise cancellation for in-ear headphones.

iPhone 17 Pro & iPhone 17 Pro Max

The new Pro models combine a striking redesign with a significant performance boost. Powered by the A19 Pro, the most powerful chip ever in an iPhone, they deliver advanced camera systems, outstanding gaming experiences, and Apple Intelligence. The new vapor chamber, laser-welded to a high-conductivity aluminum body, ensures spectacular improvements in battery life. They will be available in three impressive finishes — deep blue, cosmic orange, and silver — with pre-orders starting September 12.

iPhone Air

With a titanium body, the new iPhone Air is the thinnest and lightest iPhone ever introduced, combining elegance with durability. The back is protected with Ceramic Shield, while the front features the new Ceramic Shield 2, offering triple the scratch resistance. Its 6.5-inch Super Retina XDR display with ProMotion up to 120Hz ensures a premium viewing experience. Featuring three Apple-designed chips (A19 Pro, N1, and C1X) and software optimizations, the iPhone Air achieves impressive all-day battery life. It will launch in four colors: space black, cloud white, light gold, and sky blue. Pre-orders open September 12.

iPhone 17

The new iPhone 17 comes with the front Center Stage camera, a main 48MP Fusion camera with 2x telephoto, and a new 48MP ultra-wide camera for stunning wide-angle and macro shots. Its 6.3-inch Super Retina XDR display with ProMotion is larger, brighter, and more efficient, delivering flawless scrolling and immersive gaming. Pre-orders start September 12.

Apple Watch Series 11

The new Apple Watch Series 11 introduces the most comprehensive set of health features to date, combined with longer battery life, stronger crystal, and 5G connectivity. It alerts users to signs of chronic high blood pressure, provides sleep scores for sleep quality analysis, and comes with Ion-X crystal that is twice as scratch-resistant. With up to 24 hours of battery life, it’s ideal for all-day and overnight use. Available for pre-order immediately.

AirPods Pro 3

AirPods Pro 3 deliver exceptional audio quality and improved Active Noise Cancellation (ANC), up to twice as powerful as the previous generation and four times better than the first AirPods Pro. The new design makes them more stable and comfortable, even during intense activity, and for the first time, they support heart rate monitoring.

All new products will be available from September 19 in Cyprus.