Facebook introduces Live Shopping video feature

Facebook introduces a new feature called Live Shopping, in which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products and make purchases all in-stream.

Facebook Live Shopping will take place every Friday until the 16th of July and if you want to take part in this unique experience, you can tune in to the Live Shopping streams on each brand’s Facebook Page, or by visiting the Shop tab.

During Live Shopping streams, if you find a product that you like and you want to get it, all you have to do is tapping on the product and you will be immediately moved to checkout.

Each Friday, three brands will go live around a common theme: Glow Up, New Fashion Finds and Self Care Spotlight.

• Glow Up – May 21, June 11 and July 2 12:00PM – 1:30PM PT/3:00PM – 4:30PM PT
• New Fashion Finds – May 28, June 18 and July 9 12:00PM – 1:30PM PT/3:00PM – 4:30PM PT
• Self Care Spotlight – June 4, June 25 and July 16 12:00PM – 1:30PM PT/3:00PM – 4:30PM PT

See below for the full list of brands participating in Facebook Live Shopping next Friday:

• Abercrombie & Fitch
• Alleyoop
• Bobbi Brown Cosmetics
• Clinique
• Dermalogica
• Dolce Vita
• Sephora
• ZOX