Google updates its incognito mode definition

Following a $5 billion class-action lawsuit, Google is now working to guarantee that users understand what Incognito Mode means on its Chrome browser.

MSPowerUser discovered Google tested a Canary edition of Chrome with an improved definition of Incognito Mode that clarifies what is concealed when you enter the browsing mode. The updated disclaimer contains an extra line in the first paragraph that reads: "This won't change how data is collected by websites you visit and services you use." Otherwise, things stay much the same.

In a 2021 class-action lawsuit settlement, participants claimed they were unaware their data could still be viewed in Incognito Mode. This update follows on from that. Google, your ISP, and your employer may all monitor and gather data from your Chrome browser history, even if you are using Incognito mode.

Much of this information was originally included in Google's initial disclaimer, which noted that the browser does not keep browser history, cookies, or site data, as well as information typed into forms. Furthermore, it warned that browser activity may be accessible to websites that you visit (for ad reasons), your workplace, school, or your internet service provider.r.

Nonetheless, Google settled this issue years ago and continues to clear up any apparent faults. With this leak referring to a Canary build, or an early version with limited testing, it's unclear when or if the update will be accessible to general users, but it's a positive indicator that Google is treating this issue seriously. Still, there have been no significant modifications to the Google Chrome browser's overall operation.

Many intelligent Internet users utilize a virtual private network (VPN) to protect their personal internet activity from prying eyes. Consider using safe browsers like Firefox, Brave, and DuckDuckGo, which provide superior Incognito Mode and less tracking features.

Google is not the only technology company that has faced legal consequences as a result of data breaches. In April 2023, Meta (previously Facebook) resolved a $725 million class-action lawsuit for exposing users' and friends' data for profit. According to the lawsuit, Facebook did not have any standards or privacy protections in place for third-party interactions with user data.

In December 2023, 23andMe had a data breach, prompting the firm to change its terms and conditions to avoid a potential class-action lawsuit over exposed data.