Meta might launch Threads in Europe this month

Meta might launch Threads in Europe this month


01 December 2023

Threads, Meta's text-based social network, has added numerous features since its July launch, but one big missing piece of the jigsaw has been the app's availability in the EU. According to the Wall Street Journal, the company may debut the platform in the EU this month.

According to the source, in order to comply with EU legislation, Meta may offer a view-only mode of its app to customers in the region for consumption. This implies that users will no longer be required to create a profile in order to access postings. However, they may have to establish one for posting. Furthermore, early this month, the business made it possible to remove your Threads profile without also deleting your Instagram profile.

It would be fascinating to see how Meta constructs an algorithmic feed for a person with no profile. Furthermore, it is unknown if they will be able to follow other profiles.

While Threads does not currently have any adverts, the app's privacy labels for iOS show that it collects a lot of data and leverages Instagram as a login method. Large platforms must obtain express agreement from users to acquire data for tailored adverts under EU legislation such as the Digital Services Act and Digital Markets Act.

Meta presently provides a premium subscription to EU-based Facebook and Instagram users in order for them to utilize these sites ad-free. Meta had to take "additional" procedures in July, just days after Threads launched, to prevent EU-based users from utilizing VPN to access the social network.

Mark Zuckerberg stated during Meta's Q3 earnings call that Threads had less than 100 million monthly active users. The CEO of the social network stated that he believes the site has a "good chance" of reaching a billion members within a few years. A debut in the EU might provide Threads with much-needed user and engagement growth.

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