Samsung will unveil its new foldables on its first Unpacked Event held in Seoul

Samsung Electronics Co., Ltd. will unveil its next-generation foldable devices at Galaxy Unpacked in late July 2023 in South Korea's capital Seoul. Unpacked will take place at COEX, in Gangnam's Samseong-dong, a cultural "crossroads" that combines Tehran-ro, a hub for domestic innovative startups, and Bongeunsa, a thousand-year-old Buddhist temple. This unique location offers people the opportunity to experience Seoul's fascinating combination of past, present and future.

"The foldables category reflects Samsung's philosophy of pioneering innovation that is shaping the future of mobile device experience," said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. "The coming of Unpacked to Seoul has great significance as a city that has become an emerging hub of innovation and culture."

For over a decade, starting with the first Unpacked in Las Vegas in March 2010, Samsung has held Unpacked in major cities around the world, including New York, London, Berlin and Barcelona. With the upcoming Unpacked in Seoul, Samsung is changing course for Unpacked foldables, focusing on different cultural cities around the world that are leading the trends and aligning with the designated theme of each event. This year, Seoul was chosen for its role in influencing global trends with its dynamic culture and innovation.

Since the launch of the first Galaxy Fold in 2019, Samsung has been continuously improving its foldable mobile devices by offering innovative experiences. With the next generation of foldable smartphones, the company aspires to deliver enhanced devices based on years of research, development and investment, further drive widespread adoption of foldables and cement its position as an industry leader and category creator.

Seoul is at the heart of Samsung's dynamic global growth. It is from there that Samsung's open and innovative philosophy originates. In just half a century, Seoul has undergone a remarkable transformation, making it a vibrant center of technological innovation and culture today. The South Korean capital is constantly redefining itself as a hotbed of cutting-edge technologies that will shape the future, surpassing the growth achieved in the past and the prevailing cultural trends of the present.

The Unpacked event in Seoul is a valuable opportunity to showcase cutting-edge technologies and to offer the world a glimpse of the future, revealing Samsung's disruptive innovations and demonstrating the company's commitment to pushing boundaries and shaping the course of technology. In fact, in 2022, the Korean market was also leading the way with a remarkable