Viber: Launches the Delete Without Trace feature for its premium users

Rakuten Viber announces Delete without Trace, a long-awaited feature that allows premium Viber Plus users to discreetly undo their messages - regardless of whether the recipients have already read them. The release comes in response to high demand from users, for whom this feature emerged as the top priority from a list of other potential services, according to a poll conducted in six key markets.

The Delete without Trace feature is available exclusively to users of Viber Plus, the ad-free subscription service that offers more ways to enjoy communication, with features such as verification symbols, unlimited access to stickers, live support and other benefits. The standout feature so far, used by more than 72% of Viber users, is the "Invisible" feature, which allows users to appear offline and view messages without showing proof of having read them, allowing for maximum privacy. The Traceless Erase feature will enhance privacy options by allowing users to quickly and discreetly undo their digital footprint in conversation.

"Viber Plus is our commitment to provide users with an experience that is not only functional, but also fun and secure," says Ofir Eyal, CEO of Rakuten Viber. "We'll continue to incorporate user feedback to develop favorite features - as we did with Invisible Mode - and keep them satisfied by offering them an easy conversation."

Since January this year, Rakuten Viber has seen a 170% increase in Viber Plus subscribers. Exclusive features and content are available in 100 countries, to millions of Viber users.