AI and privacy will shape the cybersecurity landscape for consumers

According to Kaspersky's latest report, by 2025 AI is set to become an integral part of everyday life, with privacy concerns related to the use of biometric data and advanced technologies taking centre stage. These predictions are part of the annual Kaspersky Security Bulletin report, which provides an overview of the cybersecurity trends and threats that are expected to affect consumers in the coming year.

Artificial Intelligence is becoming commonplace

AI is predicted to be fully integrated into everyday life in 2025, with AI becoming a mainstream service rather than a new technology. With mainstream operating systems such as iOS and Android presenting AI-optimised functions, communication, task progress and creativity will increasingly rely on AI. However, this normalization also brings challenges, especially with the rapid evolution of deepfakes, coupled with the lack of reliable detection tools.

Privacy regulations will strengthen the ownership of user data

The growing emphasis on privacy is expected to lead to new regulations that will increase users' control over their personal data. By 2025, individual users may gain the right to monetise their data, easily transfer it from one platform to another and give consent through simplified processes. International regulatory frameworks, such as GDPR in the EU and CPRA in California, are influencing reforms globally, while decentralised storage technologies may further enhance users' autonomy over their data.

Fraudsters will continue to exploit premieres and new releases

In 2025, major game, console and movie releases are expected to become a target for cybercriminals. Titles such as Mafia: The Old Country, Civilization VII and Death Stranding 2, as well as the highly anticipated Nintendo Switch 2, are likely to attract scams involving false pre-orders, fake rootkits and malware downloads. Similarly, blockbusters such as Superman and Jurassic World Rebirth may lead to phishing campaigns and scams involving fake products aimed at enthusiastic fans.

Political polarisation will intensify online bullying

Increasing political polarisation is predicted to exacerbate cyberbullying in 2025. Social media algorithms that amplify divisive content, combined with the widespread availability of artificial intelligence tools to create deepfakes and fake posts, are predicted to intensify online harassment. Cross-border cyberbullying is also likely to escalate as global platforms facilitate the targeting of individuals on the basis of their political beliefs.

The growth of subscription services will increase the risk of fraud

As the global economy increasingly shifts towards subscription-based models, an increase in false promotions is predicted. Cybercriminals are expected to create fake services posing as legitimate platforms. The aim is to deceive users by convincing them to share personal and financial data, resulting in identity theft and financial losses. Also, the growth of unofficial sources offering discounts or free access to subscription services will pose a significant risk, exposing users to phishing attacks, malware and data breaches.

Banning the use of social media by children may lead to further restrictions for users

Australia's proposed legislation to ban children under 16 from accessing social media may set a global precedent. If successfully implemented, this restriction could pave the way for broader restrictions on access for other demographic groups. Platforms such as Instagram have already started to adopt age verification systems based on artificial intelligence, signalling a shift towards tighter internet governance.