Apple acquires classical music streaming service Primephonic

Apple has officially announced that it has acquired Primephonic, the classical music streaming service. Next year, Apple will introduce a dedicated app for classical music that will have features that Primephonic are familiar with, plus “more added features.”

Users of Primephonic can keep using the service for free until September 7, and they can also obtain six months of Apple Music for free.

When Apple Music was still known as iTunes, the company made some changes, but it still was frustrating for classical music listeners. Apple claims that the Primephonic acquisition will improve users experience by allowing them to search by composer and repertoire, as well as providing “detailed displays of classical music metadata, plus new features and benefits.”

According to a statement on the Primephonic website, the three-year-old firm considered the acquisition as crucial to achieve its objectives.

“As a classical-only startup, we can not [sic] reach the majority of global classical listeners, especially those that listen to many other music genres as well,” said the company. “We therefore concluded that in order to achieve our mission, we need to partner with a leading streaming service that encompasses all music genres and also shares our love for classical music”, Primephonic said.