Apple plans to split the App Store in two teams

The European Union has strengthened its hold on Big Tech, citing monopolistic behavior and anti-competitive tactics. Apple, among others, has received the most scrutiny, prompting the business to implement practices that were previously prohibited by law. Apple now supports sideloading programs in iOS and App Store developers can link to external payment systems. However, EU lawmakers' pressure has pushed Apple to restructure the App Store's leadership.

According to Bloomberg, Apple plans to split the App Store business into two teams. One company will manage the App Store, while another would regulate alternative app distribution in the European Union.

As a result of these structural changes, App Store Vice President Matt Fischer, a pivotal role in Apple's history, will leave the business. Fischer, who has been in charge of the App Store since 2010 and has spent 21 years working for Apple, was instrumental in developing several of the company's most recognizable services, including the iTunes Music Store. In his farewell email, he highlighted that his departure will be a huge adjustment for the organization.

After 21 years at Apple, I've made the decision to step away from our incredible company. This has been on my mind for some time, and as we are also reorganizing the team to better manage new challenges and opportunities, now is the right moment to pass the baton to two outstanding leaders on my team.

Following Matt Fischer's departure, App Store senior director Carson Oliver will lead the app venue, while Ann Thai, Apple's product director, will handle the alternative marketplaces. Phil Schiller, the App Store's chief executive, will oversee both operations.

The EU's Digital Markets Act (DMA) responsibilities are fast rising. So far, Apple has been obliged to make considerable modifications in order to continue operating in the European Union without incurring significant fines. While EU politicians claim that DMA laws are intended to break up the Big Tech monopoly and foster fair competition, many are concerned that they would hinder market competition.