Disney+ will crack down on password sharing in September

Disney Plus will soon no longer allow you to share your password with anybody outside your family. During an earnings call on Wednesday, Disney CEO Bob Iger announced that the crackdown would begin "in earnest" in September.

So far, the timing for Disney's password-sharing crackdown has been unclear. In February, Disney announced plans to implement paid sharing and started contacting subscribers. In June, it introduced paid sharing in a "few countries" but did not specify when it would expand into Europe.

But now it appears that Disney is serious about expanding paid sharing to additional customers in September, even though it has yet to reveal how much it would cost. Netflix, which introduced paid sharing last year, levies a fee to add another user to your subscription. "We've had no backlash at all to the [paid sharing] notifications that have gone out and to the work that we've already been doing," Iger tells me.

In addition to the crackdown, Disney will raise pricing for Disney Plus, Hulu, and ESPN Plus beginning in October. Iger says he's "not concerned" about losing customers due to the price hike because the business is also offering ABC News Live and customized playlists, which provide "pricing leverage."

Disney Plus, Hulu, and ESPN Plus made a profit for the first time this quarter. The company plans to preserve profitability by increasing prices and offering paid sharing.