Epic Games Store on iOS finally approved by Apple

On Friday, Epic Games revealed that Apple would not approve its long-awaited iOS version of the Epic Games Store for the European Union market. Apple is reportedly rejecting certain naming standards and button designs in their stores.

Epic noted that it used names from other app shops on different platforms, and that the store's buttons are identical to those seen in other iOS apps. It claimed that Apple's decision to reject the Epic Games Store breached the EU's Digital Markets Act and intended to notify the EU's regulatory agency, the European Commission

Epic Games announced that Apple has approved the iOS European Union Epic Games Store. However, it appears that this is not the end of the disagreement.

According to AppleInsider, an unnamed spokesperson stated that Apple will allow the EU iOS Epic Games Store to be published for now, but the store's buttons will need to be changed before it can be approved again for iOS devices.

Epic Games CEO Tim Sweeney responded by posting on his personal X account. He stated:

Apple’s DMA saga has taken a turn towards the absurd. Apple is now telling reporters that this approval is temporary and are demanding we change the buttons in the next version - which would make our store less standard and harder to use. We’ll fight this.

So far, we have not seen the buttons on the iOS Epic Games Store that are at the heart of the company's disagreement with Apple. There is also no news on what Apple might do if it believes Epic failed to "fix" the store's buttons.

Epic still plans to launch the iOS Epic Games Store for EU markets over the next several months.