Google brings Gemini AI to Google TV

Google has officially started rolling out its Gemini AI on Google TV, fulfilling a promise made earlier this year to integrate the advanced language model into more of its ecosystem. The rollout, which began with select TCL models, marks a significant upgrade for users accustomed to Google Assistant, offering more natural, flowing conversations and a deeper understanding of context.

Smarter Interactions

Gemini AI is designed to take the functionality of Google Assistant to a new level. While users can still activate the AI with the familiar “Hey Google” prompt or by pressing the microphone button on their remotes, interactions now feel much more intuitive. Instead of issuing rigid, pre-defined commands, viewers can hold full conversations, ask follow-up questions, and receive answers that build on previous queries without needing to repeat themselves. This makes navigating content and accessing information far more seamless, especially for households with multiple users and diverse entertainment preferences.

Useful for Content Discovery

One of the standout features of Gemini on Google TV is its ability to help viewers discover shows and movies even when they can’t remember the exact titles. For example, users can describe a program with vague details, such as “What’s the new hospital drama everyone’s talking about?” and the AI will identify the show in question. Additionally, Gemini can provide recaps of series like Outlander, helping viewers catch up on missed episodes without spoilers. These capabilities are part of Google’s broader push to make AI an assistant for content exploration and personalization, reducing friction and making the viewing experience more enjoyable.

Current Availability

For now, Gemini AI on Google TV is limited to the TCL QM9K series. Google, however, plans to expand availability to additional models later in 2025. These future updates will include TCL’s QM7K, QM8K, and X11K models, as well as Hisense’s 2025 U7, U8, and UX series. Other devices slated to receive Gemini include the Walmart onn. 4K Pro and the Google TV Streamer, ensuring a broader reach across different price points and user demographics.

A Growing AI Ecosystem

The rollout of Gemini AI on Google TV aligns with broader trends in the television industry, where AI-powered assistants are increasingly embedded directly into smart TVs. Microsoft and Samsung recently announced a similar initiative, bringing Copilot AI to Samsung’s 2025 TV lineup. Like Gemini, Copilot is accessed via the microphone button on the remote and offers features such as spoiler-free show recaps, precise movie recommendations, and detailed answers about voice actors and other production details. The technology spans multiple Samsung lines, including Micro RGB, Neo QLED, OLED, The Frame Pro, and The Frame models.

This growing competition highlights the emphasis TV manufacturers are placing on integrating AI-driven interactivity, not just for convenience but for transforming the viewing experience. By making AI more conversational and context-aware, these systems aim to replicate the kind of natural interactions users are already familiar with from smartphones and smart speakers.