Google Play Store is getting better with new features

The Google Play app store is crucial to the Android mobile operating system, allowing customers to download new apps or update existing ones. Google revealed a variety of new features that are already available on the Play Store or will be released in the coming weeks.

In a blog post, Google said that Play Store customers will be able to try out a new AI-powered feature that will allow consumers to compare the features of different apps in comparable categories.

Collections is another new and related app category feature that will be available to US customers starting today. Google says:

With automatically organized categories — like Shop, Watch and Listen — each Collection highlights content from apps you’ve already installed. With your app content in one place, it’s easier to pick up right where you left off — like jumping back into a show or continuing to shop — or even discover something new.

In addition, the Play Store now offers a new way for customers to maintain control over their data. Google has introduced the "Personalization in Play" feature in Google Play's main menu. It will send users to new settings where they can specify how their apps should or should not access personal data.

Mobile gamers will also receive some new Google Play capabilities. The company stated:

Our new multi-select interest filters now let you manually specify your preferences. Whether you’re a competitive streamer or a casual gamer, you can get more helpful results based on your unique gaming interests. For instance, if you know you want a sports simulation game, you can add that to your search.

The Google Game Pass for PC service already allows you to play Play Store games on Windows PCs. Google unveiled today an upcoming feature that would allow gamers to play multiple games simultaneously on the same screen. This allows those gamers to play one game while simultaneously looking out another active game with more passive activity. This functionality will become available within the next few weeks.