Google will add labels to YouTube videos that feature generative AI material

The advent of generative AI has also resulted in an increase in the number of art and movies made by AI tools like as DALL-E 3, Bing Image Creator, and others. We've also witnessed the advent of generative AI has also resulted in an increase in the number of art and movies made by AI tools like as DALL-E 3, Bing Image Creator, and others. We've also seen some technologies meant to be "deep fakes," fooling viewers into thinking they're watching actual footage shot in the real world.

Google's YouTube is still the most popular user-generated video service and now has revealed that it will assist its billions of users in determining if a video they are watching is safe.

In a blog post, Google stated:

Specifically, we’ll require creators to disclose when they've created altered or synthetic content that is realistic, including using AI tools. When creators upload content, we will have new options for them to select to indicate that it contains realistic altered or synthetic material. For example, this could be an AI-generated video that realistically depicts an event that never happened, or content showing someone saying or doing something they didn't actually do.

The updated labels will be put to the description section of a video. If a video contains what Google considers to be "sensitive content," a similar label will be applied immediately to the video player. Content created with YouTube's own generative AI technologies will be included.

Before new generative AI video labeling standards are implemented, YouTube content producers will be given some opportunity to learn more about them. Creators who do not include these labels on their videos when necessary may have their films deleted or their accounts suspended. Even if the films are appropriately identified as being created by generative AI, they will be banned if they violate YouTube's Community Guidelines.

Google will also include a feature that would allow users to request that an AI-created video that "simulates an identifiable individual" be deleted from YouTube. This will also be available to those who discover music on the service that mimics an artist's voice.