Apple officially raises App Store prices

Apple officially raises App Store prices


20 September 2022

Apple has officially announced the price increase for App Store apps and games in all European countries that use the Euro, which will take effect from October 5, 2022.

The company does not clarify why it is making this increase, but it is assumed that it took the decision due to the continuous devaluation of the Euro against the US dollar, as a result of which it raises the basic price from €0.99 to €1.19 (about 20%).

In addition to Europe, similar increases (or even larger ones) will be made in various other countries of the world, such as Chile, Egypt, Japan, South Korea, Vietnam, Malaysia and Pakistan.

The announcement comes a week after Apptopia's report was published, which noted that app makers across the board raised their prices by 40% compared to last year, citing the company's anti-tracking policy.

It should be mentioned, however, that Apple does not hesitate to take reverse decisions depending on the economic landscape, as when the value of the US dollar was devalued against other currencies, it had reduced the base price from €1.09 to €0.99.

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