Google is planning to allow Android users to turn off tracking activity from the Google Play Store apps. According to the Financial Times, Google, just like Apple, is going to introduce users to the option to enable or disable the collection of their personal data from apps for displaying targeted ads.
In fact, Android users can already restrict tracking from apps or manually reset their Advertising ID to prevent their data collection. However, this new setting will let users to get rid of any alternative tactics used by developers to track their activity across apps.
Google is phasing the rollout to apps running on Android 12 devices starting in late 2021, with expansion for more devices coming in early 2022.