Meta AI is getting more personal by accessing your Facebook and Instagram posts

Meta AI is getting more personal by accessing your Facebook and Instagram posts

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29 January 2025

Meta AI's personalisation will be improved for users in the United States and Canada in the near future, thanks to two new features released today. The first feature is memories, which we've seen on ChatGPT, where the AI can recall information about you to provide more accurate answers. The other feature will leverage your Facebook information to make more personalised recommendations.

If you've used ChatGPT before, you're definitely familiar with memories. Essentially, you give the AI something about yourself, and it stores that information in memory so that it can provide relevant answers later. In a demo Meta demonstrated, you may inform the AI in a one-on-one chat that you are a vegetarian, and when it responds, it will not offer anything containing meat.

The company will not save any information you provide in group chats, only one-on-one conversations with the AI. Furthermore, if you don't want a memory saved, you can remove it from the list of recollections.

Other significant changes include more personalised recommendations when asking for something to do. It's a fascinating function that makes recommendations based on your behaviour on Meta's social networks as well as information saved on the platforms, such as your location. Here's an example of what you will be able to do:

Let’s say you’re looking for something fun to do with your family this weekend and you ask Meta AI to suggest something. Based on the home location you’ve listed as part of your Facebook profile, recent views of reels featuring live performances by various country artists and its memory that you have a partner and two young kids, Meta AI might suggest tickets for that weekend’s country music show at your local arena and reservations at a local brunch spot.

Unfortunately, for international Meta AI customers, these functionalities will initially be available exclusively in the United States and Canada. Other countries may theoretically follow suit swiftly, but in highly controlled markets, such as the European Union, expect a far longer implementation.

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