Samsung and Google take on Dolby Atmos with Eclipsa Audio

Samsung Electronics has announced the addition of "Eclipsa Audio," a 3D audio technology developed in collaboration with Google, to its 2025 TV and soundbar lineup. This new function will be accessible on all Samsung products, including entry-level Crystal UHD TVs, high-end Neo QLED 8K TVs, and the 2025 soundbar line. This new Eclipsa Audio technology is positioned to compete with Dolby Atmos sound technology.

Eclipsa Audio enables users to fine-tune audio components including sound location, intensity, and spatial reflections, resulting in an immersive 3D sound experience. The Eclipsa Audio technology is based on the Immersive Audio Model and Formats (IAMF), a 3D spatial audio standard approved by the Alliance for Open Media (AOM) in October 2023.

According to reports, Samsung and Google are cooperating with the Telecommunications Technology Association (TTA) to develop a certification to ensure consistent audio quality on devices that use Eclipsa Audio technology. Samsung hopes to make superior audio technology more accessible by making it available on a wide variety of TVs and soundbars.

Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business at Samsung Electronics, stated, "We are thrilled to lead the industry by integrating Eclipsa Audio into our 2025 TV and soundbar lineup. This invention expands the possibilities for immersive audio experiences and demonstrates our commitment to defining the future of home entertainment."

Starting in 2025, YouTube will also allow videos using Eclipsa Audio tracks, which is similar to what we've seen in the past with videos that support Dolby Atmos. Samsung has been the global leader in the TV market for the past 18 years, with the biggest market share for TVs larger than 75 inches. Eclipsa Audio's 3D audio technology promises to redefine the consumer experience while also increasing market share.