Samsung survey on AI: only 15% know how to use it in their daily lives

According to data published today by Samsung Electronics, only a small proportion of respondents feel confident in their ability to use AI in their daily lives. A survey of 11,000 participants from 10 countries showed that 38% do not feel included in current discussions around AI.

When asked about their level of understanding of the technology, respondents in Poland were more likely to say they were quite familiar with it (23%), while those in the UK were correspondingly less confident than other markets (11%), highlighting the potential cultural and educational influences on how they perceive things.

The findings published in Samsung's new survey - Intelligent Living: How AI is Enhancing Everyday Life - reveal a growing desire among respondents for AI to improve their daily lives.

As AI is increasingly integrated into every aspect of life, from algorithms that guide entertainment choices to smart devices that predict needs at home, more than 53% want AI to make life easier, with household chores such as cleaning high on the list for AI adoption.

However, this desire is not yet matched by the same enthusiasm, with only a third (38%) of respondents saying they are looking forward to the expansion of AI.

Dr Chris Brauer, Director of Innovation, Goldsmiths University of London and Chief Innovation Officer, Symmetry, commented: "The real promise of AI lies in the way it can transform our daily lives and routines to complement - not overshadow - the things we enjoy most. As AI is integrated into home appliances, its true value will be judged by how well it simplifies everyday tasks, improves our quality of life and makes everyday interactions smoother."

AI in the home

The survey found that connectivity is an important priority for respondents, with 42% of respondents saying they would like AI to better connect devices in their home. In addition, an equal proportion of respondents (42%) said they believed AI would make life at home better, while almost a quarter (24%) said that "smart" home management was the most desirable feature of this technology. In more detail:

Cleaning and sweeping were the main tasks that people want AI to help with, with 33% of respondents expressing interest in AI solutions that can handle these tasks for them.

In addition, 28% are interested in situations where AI can help clean kitchen utensils, while 25% are looking for help with dishwashing.
23% of respondents expressed interest in AI functions that can help with meal creation and also with managing supermarket lists.

These outnumber more traditional tasks, such as managing household bills and household finances, which were selected by just 21% of respondents.
However, security remains a major concern. To boost confidence, 37% of respondents identified regular security updates as essential, 34% preferred continuous (24/7) monitoring of active threats, and 27% identified full security as the most important AI feature if they integrate AI into their daily lives in the future. This information highlights the need for AI technologies that are not only innovative, but also secure.

Tim Hospedales, Head of Samsung's AI Research Centre in Cambridge, commented: "At Samsung we believe that AI should improve everyday life by acting as an invisible assistant that simplifies tasks without the need for supervision. Our commitment is to create technology that is equally powerful and secure and can be effortlessly integrated into consumers' routines, enabling them to focus on what really matters to them."

AI makes "space" for personal interests

Almost two-thirds (66%) of respondents are looking for more time to spend on activities that interest them, with 37% believing AI can help them prioritise them and 41% expecting AI to improve what they can create.

Consumers want to improve the experiences they already have, such as travelling, playing and watching TV. This is reflected in the survey findings that reveal that among the most desired AI features are real-time translation (23%), AI features that optimise image sharpness (27%), as well as detecting noise in the user's environment and adjusting sound quality accordingly (27%) for a more immersive viewing experience.

In addition, personalisation is a key trend, especially when it comes to health and wellbeing, with half of survey respondents (50%) focusing on prevention rather than treatment. More specifically, 32% of respondents indicated a desire to use AI for customized diet programs, 24% for exercise routines, and 34% for lifestyle adjustments based on individual health data. A similar percentage (31%) are interested in using AI to monitor and improve their sleep.

However, despite the growing interest in integrating AI into healthcare, there is still reluctance from those not currently using the technology, with only 17% saying they would use AI health monitoring devices in their daily lives.

In addition, despite the desire for AI to optimise picture and sound quality on TVs, 28% of respondents said there are no AI features that interest them in relation to home entertainment - likely reflecting a lack of knowledge about its potential in this industry.

The survey data highlights the importance of continued development and better communication around the benefits and reliability of AI-powered features and devices in the healthcare sector, and the value of strong security measures, regular updates and transparent communication to build and maintain consumer trust.

Dr. Chris Brauer, Chief Innovation Officer, Symmetry, concluded: "The future of AI lies in its seamless integration into our daily lives - not just at home, but in all environments. As we move forward, ethical issues are critical - as we need to ensure that AI not only promotes social equality, but also helps create smarter, more sustainable environments. Our entire industry needs to listen to consumers, emphasising safety, inclusion and practical benefits, so that AI becomes a true catalyst for global change."