Google's Find My Device is now Find Hub with smarter tracking features

After a bumpy start in 2023, Google is relaunching its Find My Device service under a new name — Find Hub — and equipping it with expanded features aimed at offering users a more seamless and intelligent way to locate their belongings. The rebrand marks a significant evolution of Google’s item-tracking ecosystem, emphasizing broader device compatibility, partner integration, and smarter location sharing.

The newly renamed Find Hub app goes beyond traditional tracking by supporting a wider array of devices and third-party tags. Rather than relying solely on tags from established partners like Pebblebee and Chipolo, the platform is now integrating with a growing lineup of companies. This includes travel-oriented gear with built-in tracking features — for example, Mokobara luggage and Pixbee’s Disney-themed Bluetooth tags, as well as Peak’s tags designed for winter sports equipment like skis.

Later this month, ultra-wideband (UWB) capabilities will be introduced through compatibility with the moto tag, enabling more precise location tracking. These advanced features underscore Google’s push to make Find Hub not just a reactive tool for locating lost items, but a proactive companion for everyday organization and travel.

A major enhancement comes in the form of updated location sharing. Users can now share their real-time location with trusted contacts via the “People” tab in the app. This allows for greater visibility of who is tracking or being tracked, complete with profile pictures and map visibility settings. Whether keeping an eye on loved ones or planning to meet up, the feature brings Find Hub closer to the functionality of Apple’s Find My network and popular family-tracking apps.

Perhaps most notably, Google plans to integrate satellite connectivity into Find Hub later this year for compatible devices and carriers. This means users will be able to share their location even in remote areas without cellular service, significantly enhancing personal safety and connectivity — especially useful for hikers, campers, or frequent travelers.

In a move to streamline travel, Google has partnered with several major airlines — including Aer Lingus, British Airways, Cathay Pacific, Iberia, and Singapore Airlines — to allow users to share their tag location directly with airline services. This collaboration aims to make lost luggage recovery far more efficient, reducing one of the most frustrating aspects of air travel.

Find Hub is now rolling out to all Android devices running version 6.0 or higher, bringing with it a smarter, more integrated tracking solution that extends beyond the smartphone to the broader ecosystem of daily life. As Google continues to expand partnerships and add functionality, Find Hub signals a major step forward in personal item and safety tracking.