Meta expands Vibes AI video feed to Europe

Meta is taking another bold step into the world of artificial intelligence, rolling out its short-form AI-generated video platform, Vibes, across Europe. The feature, now available through the Meta AI app, brings an entirely new kind of social feed to users — one where every single clip is created by AI. Think of it as TikTok or Instagram Reels, but stripped of human creators.

The European launch comes six weeks after Vibes debuted in the United States. The timing is notable, as it closely follows OpenAI’s introduction of Sora, its own platform designed for generating and sharing AI-driven videos. The competition between tech giants in this space highlights the growing interest — and controversy — surrounding synthetic media.

With Vibes, Meta aims to offer a creative playground for users who want to make or remix short videos without touching a camera. The app allows people to generate clips simply by typing prompts or by taking an existing AI video and transforming it with new visuals, soundtracks, or artistic styles. The feed is designed to evolve with each user, learning their preferences and curating AI videos that reflect their tastes over time.

Meta describes the experience as inherently social and collaborative. Users can co-create videos with friends, remix others’ creations, and share results across multiple platforms. Content made in Vibes can be posted directly to its own feed, sent to friends privately, or cross-shared on Instagram and Facebook through Stories or Reels. “This is an inherently social and collaborative creation experience, where you’re encouraged to remix, co-create, and build stories together with friends,” the company wrote in its announcement.

When Meta CEO Mark Zuckerberg first introduced Vibes in September, the reception was far from enthusiastic. The comments under his post made it clear that many users weren’t thrilled about the idea of an AI-generated version of TikTok. One of the most-liked replies read, “gang nobody wants this,” while another bluntly said, “Bro’s posting AI slop on his own app.” Another user summed up the collective sentiment: “I think I speak for everyone when I say: What…?”

Despite the online backlash, Meta seems determined to push forward. The company reported a significant increase in activity within its Meta AI app since Vibes launched in the U.S., claiming that media generation has increased more than tenfold. That surge suggests that, while some users may mock the concept publicly, others are experimenting with it — or at least curious enough to try.

Still, the introduction of Vibes comes at a time when the broader social media landscape is struggling to manage the explosion of AI-generated content. Platforms like YouTube have started implementing stricter rules on labeling and limiting synthetic media, responding to growing concerns about misinformation, authenticity, and content quality. The term “AI slop” has become shorthand for the flood of low-quality, machine-made material that increasingly clutters online feeds.