Meta reveals the future of Facebook

Meta reveals the future of Facebook


03 June 2024

Tom Alison, Meta's Facebook head, wrote a blog post informing everyone that for the next 20 years, Facebook will focus on young adults and expand its AI skills. While everyone can use Facebook, the 20-year-old social networking behemoth is aiming to improve the platform for users aged 18 to 29.

This includes improving its AI capabilities, making videos more accessible, and providing monetary incentives for platform creators.According to Alison, the site has seen the highest level of engagement from young adults in three years, with over 40 million daily active users from the US and Canada.

In the United States and Canada, approximately one-fourth of all young adult daily active users use Facebook Marketplace. Facebook Dating has had a consistent increase of more than 20% in daily active users year after year, and more than 1.8 billion people participate in Facebook groups each month.

Young Adults are making big transitions – moving, going to college, getting their first job or apartment. And Facebook can help with all of this, whether it’s finding great deals on furniture on Marketplace, exploring their interests with Reels and in Groups, connecting with their local communities and small businesses, or finding someone they like on Facebook Dating.

Meta found "significant improvements" when testing its new AI model, which "can learn from large datasets easily" and recommend content in Facebook Reels. The video player has been upgraded to provide more relevant video recommendations, including the popular Reels format.

The new video player makes all videos vertical, but it now includes a full-screen option for Reels, long-form movies, and live content, allowing you to watch horizontal videos in landscape perspective. The player also offers a slider for navigating lengthy videos and tools for easily sending videos to people. According to Alison, private sharing is rising at a rate of 80% every year.

Around two decades ago, a group of young adults at Harvard launched Facebook (now Meta). The firm is returning to its roots, bringing back early functions like poking buddies.

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