TikTok is now testing horizontal videos

The popular platform TikTok has started tests for displaying videos in landscape (horizontal) mode with full-screen coverage, which it officially confirmed in a related question from the TechCrunch website.

Users participating in the test see a new icon on the platform's videos that activates the horizontal mode and as you can imagine, the concern at Google is growing because TikTok is gradually turning into...YouTube.

What's not known, so far at least, is whether content creators will be able to upload a single video that will be automatically optimized by TikTok's algorithms to look good in landscape as well. We remind you that TikTok has raised the limit for each video to 10 minutes.

As TikTok grows and expands into more areas beyond short videos, its competitors (such as Instagram and YouTube) are struggling to replicate the recipe for success with short videos. Google is doing famously with YouTube Shorts, while Meta has turned Instagram into…TikTok with its changes in 2022.