Instagram is testing various AI tools to enchance user experience

Generative AI has been gradually included into social media's model architecture. However, as shown with LinkedIn and Meta, it has mostly been concentrated on assisting marketers and corporations publish postings. According to leaked screenshots posted by app researcher Alessandro Paluzzi on Twitter, Meta is utilizing AI to create a number of features for Instagram that will directly affect how users interact with the app.

Instagram is developing labels to make it easier for users to tell actual photographs from AI-generated ones. This feature might significantly improve the user experience and reduce misinformation. Users' worries about the drawbacks of generative AI and how to tell what is created from what is real would be allayed by the feature. (It might also help prevent another incident where Pope Francis is seen wearing a puffy jacket.)

Direct message summaries, which Paluzzi also mentioned on Twitter, might be particularly helpful for influencers and content producers who are constantly receiving brand messages. 

Instagram is utilizing generative AI to simplify photo editing and capturing the ideal shot. Users may change their photographs into any aesthetic style they desired using a program called Restyle. A different tool called AI brush can be used to "add or replace specific parts of your image," according to the screenshot that was posted.

Similar to Google Pixel's Magic Eraser or Samsung's Object Eraser, the AI Brush features would make it simple to erase undesired things from images. Having the ideal photo is more crucial than ever due to the influencer economy's expansion and society's reliance on social media, and these tools assist users in achieving that goal during post-editing.

There have been rumors that Instagram is implementing its own My AI-like AI chatbot. Although the exact release date of these features is yet unknown, Meta has been adding to its toolkit of generative AI swiftly, so we can anticipate these to be created and implemented quite quickly as well.